{"title":"Purple Dresses for Formal and Semi-Formal Events","description":"\u003cp\u003eBrowse our Purple Dresses for Formal and Semi-Formal Events collection. Free Shipping.\u003c\/p\u003e","products":[{"product_id":"style-88686","title":"STYLE 88686","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003eDescription: \u003c\/strong\u003eElevate your style with this AMARRA stone accented fitted cocktail dress with a scoop neckline and open lace up back. The exquisite stone embellishments bring glamor and radiance to the dance floor. The classic scoop neckline frames the decolletage with elegance, while the fitted silhouette accentuates the curves for an alluring and flattering look. The open, lace-up back adds an unexpected element of intrigue, designed for confidence. This masterful dress makes a bold fashion statement with a hint of luxury. This full glamor creation is ready to step into the spotlight and captivate the room.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Stone accented fitted cocktail dress with a scoop neckline and open lace up back.\"}' data-sheets-userformat='{\"2\":12737,\"3\":{\"1\":0,\"3\":1},\"9\":1,\"10\":2,\"11\":0,\"15\":\"Verdana\",\"16\":10}' data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCollection: \u003c\/strong\u003eProm Dress\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003eGrape, Neon Pink\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 00 - 16\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 73px; top: 134.656px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AMARRA","offers":[{"title":"Grape \/ 00","offer_id":64431900000633,"sku":"qkt1788160717536","price":167.5,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 0","offer_id":64431900033401,"sku":"glp1788160717537","price":195.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 2","offer_id":64431900066169,"sku":"tqd1788160717538","price":200.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 4","offer_id":64431900098937,"sku":"pvb1788160717539","price":155.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 6","offer_id":64431900131705,"sku":"nme1788160717540","price":150.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 8","offer_id":64431900164473,"sku":"cdu1788160717541","price":167.5,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 10","offer_id":64431900197241,"sku":"oeu1788160717542","price":180.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 12","offer_id":64431900230009,"sku":"kwn1788160717543","price":180.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 14","offer_id":64431900262777,"sku":"uxo1788160717544","price":185.0,"currency_code":"USD","in_stock":true},{"title":"Grape \/ 16","offer_id":64431900295545,"sku":"anw1788160717545","price":182.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 00","offer_id":64431900328313,"sku":"iro1788160717546","price":200.0,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 0","offer_id":64431900361081,"sku":"reb1788160717547","price":150.0,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 2","offer_id":64431900393849,"sku":"zaw1788160717548","price":187.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 4","offer_id":64431900426617,"sku":"agf1788160717549","price":162.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 6","offer_id":64431900459385,"sku":"zpu1788160717550","price":182.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 8","offer_id":64431900492153,"sku":"nlh1788160717551","price":177.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 10","offer_id":64431900524921,"sku":"aba1788160717552","price":160.0,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 12","offer_id":64431900557689,"sku":"rlk1788160717553","price":182.5,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 14","offer_id":64431900590457,"sku":"udn1788160717554","price":160.0,"currency_code":"USD","in_stock":true},{"title":"Neon Pink \/ 16","offer_id":64431900623225,"sku":"oxj1788160717555","price":177.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/3972\/9273\/files\/style-88686_1.jpg?v=1788160726"},{"product_id":"style-88702","title":"STYLE 88702","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003eDescription: \u003c\/strong\u003eA dazzling dress full of glamor and allure, this AMARRA machine sequin cocktail dress with a U-neckline, slit with fringe, and lace up back is a true masterpiece. Shimmering sequins dance upon the fabric, creating an enchanting display that catches the light from every angle. The U-neckline adds a touch of elegance, while the skirt slit adorned with a beaded fringe detailing adds a playful element to the design. A lace-up back brings sensuality to this dress while hidden support offers additional security. This cocktail dress was made for the woman seeking a truly iconic look that blends comfort, function and impeccable style.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Stone accented fitted cocktail dress with a scoop neckline and open lace up back.\"}' data-sheets-userformat='{\"2\":12737,\"3\":{\"1\":0,\"3\":1},\"9\":1,\"10\":2,\"11\":0,\"15\":\"Verdana\",\"16\":10}' data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCollection: \u003c\/strong\u003eProm Dress\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e \u003cspan data-mce-fragment=\"1\"\u003ePurple\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 00 - 16\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 73px; top: 134.656px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AMARRA","offers":[{"title":"Purple \/ 00","offer_id":64431909503353,"sku":"mkb1788160729010","price":214.06,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 0","offer_id":64431909536121,"sku":"obe1788160729011","price":194.6,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 2","offer_id":64431909568889,"sku":"wjo1788160729012","price":189.04,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 4","offer_id":64431909601657,"sku":"tbf1788160729013","price":214.06,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 6","offer_id":64431909634425,"sku":"ckd1788160729014","price":166.8,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 8","offer_id":64431909667193,"sku":"byn1788160729015","price":214.06,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 10","offer_id":64431909699961,"sku":"huk1788160729016","price":211.28,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 12","offer_id":64431909732729,"sku":"syl1788160729017","price":197.38,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 14","offer_id":64431909765497,"sku":"wde1788160729018","price":169.58,"currency_code":"USD","in_stock":true},{"title":"Purple \/ 16","offer_id":64431909798265,"sku":"svx1788160729019","price":211.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/3972\/9273\/files\/style-88702_1.jpg?v=1788160738"},{"product_id":"style-88718","title":"STYLE 88718","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003eDescription: \u003c\/strong\u003eMade with a dazzling array of sequins, this AMARRA sequin fitted gown with sweetheart neckline and lace up back is a masterpiece in beauty. Designed to captivate and enchant, all-over sequins create a luminous display that twinkles in the light at every angle, ensuring all eyes are on you. A sweetheart neckline adds to the allure of this dress while the lace-up back brings in an extra romantic feel to the design. 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